Post by account_disabled on Jan 3, 2024 4:29:42 GMT -5
Amarketing team is enough. It may seem like a fairly obvious statement as well as redundant. But it is not always equally correct. In the case of logistics and transport this idea should be questioned. us on several occasions about the growing need to have more than just marketing experts to carry out their digital strategy they must also be experts in logistics andor transportation. It is not a trivial matter. Not really understanding the sector negatively affects the results.
These are the main reasons Understanding the environment Obviously any sector has its particular way of functioning and presents its own difficulties but not all of them require the same effort or have the same barriers to entry. In this sense logistics and transportation are worlds apart to the point that they open before us an enormous range of businesses that make Phone Number List up the sector each with its own needs objectives and audiences logistics operators road transport rail maritime air intralogistics real estate logistics and a long etcetera. This is a big obstacle for the marketing manager who is unfamiliar with this world especially if the first thing he is entrusted with is to develop a companys digital strategy which is the most important part and the one he usually does at the beginning. Knowing the sector well can take at the very least months of learning so the designed strategy may probably present significant deficiencies not to mention errors.
A nonspecialized agency for example may take time to understand the very particular relationship between carriers and shippers or between freight forwarders and shippers what the Eurovignette means or what the vertical integration of maritime transport represents. Therefore you will not be able to correctly detect your needs or identify the image and positioning of this type of company in the sector . In other words it is not just another BB business. And if that were not enough.
These are the main reasons Understanding the environment Obviously any sector has its particular way of functioning and presents its own difficulties but not all of them require the same effort or have the same barriers to entry. In this sense logistics and transportation are worlds apart to the point that they open before us an enormous range of businesses that make Phone Number List up the sector each with its own needs objectives and audiences logistics operators road transport rail maritime air intralogistics real estate logistics and a long etcetera. This is a big obstacle for the marketing manager who is unfamiliar with this world especially if the first thing he is entrusted with is to develop a companys digital strategy which is the most important part and the one he usually does at the beginning. Knowing the sector well can take at the very least months of learning so the designed strategy may probably present significant deficiencies not to mention errors.
A nonspecialized agency for example may take time to understand the very particular relationship between carriers and shippers or between freight forwarders and shippers what the Eurovignette means or what the vertical integration of maritime transport represents. Therefore you will not be able to correctly detect your needs or identify the image and positioning of this type of company in the sector . In other words it is not just another BB business. And if that were not enough.